“Human history and world literature are teeming with stories like that of Germany’s Dr. “Thousands have gained riches and fulfilled their fantasies.” Here are some tips from Dr.

From the red ochre used in ancient rituals to today's red-light districts and red hearts on Valentine's Day, the rosy hue has been tied to carnal passions and romantic love across cultures and millennia.

Through five psychological experiments, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, demonstrate that the color red makes men feel more amorous toward women.