Visits to the local swimming pool combined with occasional baths in exotic nature is all a part of her upbringing and a big part of daily life for people living in a country with an abundance of water and geothermal energy.The Float trend encourages social gathering, both in public and private pools.They are comfortably lost in Space - although on their own terms. Ragna Froda Acqua Alta is the italian word for the “High water”, phenomenon that occurs in the city of Venice.This project is conceived from the idea of enhancing a cultural and historical heritage that belongs to us: the city of Venice.
Groups of like minded people meet and float together, embraced by water - giving them the feeling of floating around in the vastness of Space.For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable” Paula Malm Berner. The newly invented Float design is an addition to the Icelandic bathing culture.Paula is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. Designer Unnur Valdís - an Icelandic mermaid and a wellbeing specialist, designed this product to add a new dimension to the water and bathing culture.It also carries the greatest hopes for the perfect holiday. All the women who dare to take the fight with pompous men and also the consequences of it in our supposively equal society ( Sweden ). Outdoor swimming is a daily sport and it does not matter if you have rain, snowstorm or frost - Icelanders go to their swimming pools.
Yet as every woman knows, the swimsuit also evokes a range of issues concerning the body. There people socialize, do their exercise, meditate and relax.
Since 1996, her swimwear line PAULA has been highly successful around the world. Float is a swim cap made from Neoprene-Lycra-Polyethylene foam, designed to be able to let your head float in water.